The band gave out 20,000 of the multi-coloured glowing wrist bands to the audience for free when they played the O2 arena as part of their Mylo Xyloto tour. The innovative new bands are designed to light up and flash in time to the music during big numbers when people would previously have waved lighters or mobile phones.
“It looked absolutely amazing to see everyone wearing them and the whole stadium lit up,” said Claire Adams, 36, from London. “I was given the wristband when I entered the arena and I had no idea what it was until it started flashing during the first song, it’s a fantastic idea. Until now people have always waved their mobiles, but this is so much better.”
The LED light bands worked during four songs at the gig. They have been developed by RB Concepts, based in Honiton, Devon, and Coldplay has now bought part of the company. Entrepreneur Clive Banks and Jason Regler approached the band to see if they would be interested in using the wristbands and were stunned when they agreed.
“It was a huge challenge to design, manufacture and deliver the wristbands at very short notice, but we are now working with the hottest act on the planet,” said Mr Banks. “The big thing is audience participation and this means bands can relate more to the audience. It means there is a lot more audience participation, as opposed to it being static.”
He said the wristbands could even be used at the Olympics. “The next move would be to have the wristbands at sporting events and night time events,” added Mr Banks. “We are also looking towards using them at the Olympics.”