Iona Hay, who had her leg amputated when she was just six, shot for luxury brand Burberry earlier this year after signing to inclusive talent agency, Zebedee. The 19-year-old fashion student was photographed wearing £490 motif sliders in one photo and a long black dress in another, with the pictures appear on Burberry’s website and Instagram. The photos have already attracted thousands of likes and positive comments from Burberry fans.
Iona, from Glasgow, said: “The shoot was really fun and I’m very grateful for being given the opportunity, it was a great experience. I think diversity in the fashion industry is very important.”
Iona, who joined Zebedee last November was diagnosed with osteosarcoma, a type of bone cancer, in 2008, which led to her leg being amputated just before her sixth birthday. Her cancer diagnosis came only a year after her mum, Fiona Dolan, died of a brain tumour aged just 36. Iona, who is in her first year studying fashion at Edinburgh University and hopes to become a fashion designer, has never let her amputation set her back and enjoyed a variety of sports and activities growing up, especially dancing.
Over the last five months she has already modelled for H&M, Schu, Primark and YouSwim and hopes her success will inspire other young amputees.
Iona’s booker, Ella Singleton-Redmond, said: “We’ve been blown away by Iona’s success so far. She's been signed with the agency for less than a year and already booked with huge brands such as Burberry and H&M. We've been told by clients Iona is a joy to have on set and so easy to work with. All of us at Zebedee can’t wait to see what the future holds!”
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